“The set-up of on- and offline touchpoints is the foundation of further brand activation!”
Is your corporate, product, employer, and/or personal brand ready? Has your communication strategy been defined? Then it is up to the creatives, graphic designers, developers, and UX designers to set up all on- and offline touchpoints. And there can be many.
Online, there’s the website, web shop, social-media channels, templates for e-newsletters, etc. Without forgetting the design of Google Data Studio to keep track. There is also work to be done offline: corporate-identity material, brochures, POS material, stickering of the vehicle fleet, etc.
All of this, of course, in accordance with the objectives, key messages, tone of voice, and tone of visuals that have already been developed, and always with the integration of online and offline communication in mind. The on- and offline touchpoints must, of course, connect seamlessly, in order to reinforce each other.
