The ultimate Prik&Tik!

Beverage chain, Prik&Tik has everything it needs to become a well-loved brand. A network of more than 100 shops, an online shop, and most importantly, an incredibly strong product range of beers, wines, spirits, lemonades, and non-alcoholic beverages. That’s why Pubmarket! created the ‘The ultimate Prik&Tik’ feel-good campaign (Op en top Prik&Tik), which is a perfect follow up of the story we have been working on with Prik&Tik over last couple of years. We want to use this new campaign to show that every wonderful moment shared with beverages from Prik&Tik can be perceived as a real ‘ultimate moment’.

Future-proof!

Pubmarket! also developed a strategic media plan for Prik&Tik this year in order to market ‘The ultimate Prik&Tik’ using a radio campaign, VTM Go, and a modular TV commercial.

Our work was ‘future-proof’ with a fixed intro, outro and a dozen or so central scenes that relate to the several target Prik&Tik audiences. We made the commercial easy to adjust so we can smoothly integrate suppliers' promotions as a tag on.
This image campaign has also been used via Prik&Tik's own media, leaflets, e-mail marketing and different social media channels.