For Rio Tinto Diamonds, Pubmarket! created four different stories for the ‘Diamonds with a StoryTM’ platform. The storytelling approach was a breath of fresh air compared to the product-driven strategies in the field.
The four stories were integrated in four different books with handmade covers, perfumed paper, and professional but very particular photography. The stories were validated by designers in the diamond industry and supported by tailormade POS materials for the retailers.
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