“People influence people. Nothing influences people more than a recommendation from a trusted friend.”
Influencer marketing is based on the principle of ‘third-party credibility’: what someone else says about you is more credible than what you say about yourself. Until recently, press releases were the way to go, but in the past couple of years vloggers and bloggers have taken over the lead. Even for you this could be a very effective communication technique.
Pubmarket! keeps two principles in check:
- The influencer must have an audience that is the same as your target audience.
- The influencer must keep your goals in mind. This doesn’t mean influencers have to abandon their own identity. Authenticity of the message is key.
Clear and transparent KPIs are a great tool to make agreements that serve both parties. We love to work out a plan of action for you. Whatever your message or brands, we will find the right influencers.
