"The power of your content determines the power of your social media!”
An optichannel media mix without social media is unthinkable. Not just well-established media, such as Facebook and Instagram, but also relative newcomers such as Twitch and TikTok. Like any fully-fledged communication plan, a social-media plan starts by defining the strategy. What objectives do you want to achieve? Which target groups do you want to reach? This is the basis for your content plan and your choice of channels. A choice you'll have to update regularly because the number of channels does not stand still: Facebook, Instagram, LinkedIn, YouTube, Pinterest, Twitter, Twitch, TikTok, Snapchat, etc. All these channels have their own reach, their own formats, and their own tone of voice. You must take that into account.
Once your strategy is drawn up, you can start with content creation and planning. The power of your content determines the power of your social media! Pubmarket! prefers working with monthly content plans that allow us to react quickly, yet in a structured way.
The content plan is the basis for the next step. We create posts, videos, promos, activations, contests, etc. Together we decide whether to work with influencers, or not. Everything is published and promoted according to the rules of each medium. Don't lose sight of your advertising budget, because on social media the saying 'No pay, no reach' applies more than ever.
