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East-Flanders is getting soft water!

The Belgian company EcoWater Systems is part of the international Marmon Group, a world leader in water softeners, drinking-water systems and groundwater treatment. Until recently, EcoWater was predominantly active on the B2B market, but since the opening of a B2C shop and showroom in Wetteren they are also servicing the consumer.

Communication agency Pubmarket! was given the task to trigger East Flanders to visit the EcoWater showroom. To achieve this, we developed an attractive optichannel campaign focused on 35+ two-income households.

Pubmarket! created an attractive optichannel campaign.

In the media mix we integrated the East-Flemish editions of De Zondag, back-window advertising on local buses, a radio commercial for Radio Nostalgie Oost-Vlaanderen and a social-media activation. The look & feel and the design of the microsite www.kanhetwatzachter.be was created by Pubmarket!.