BergHOFF on‑the‑go

The days of packing up plain sandwiches with ham or cheese for lunch at work or school are long gone. Nowadays, we prefer fruit, yoghurt and granola, a quinoa salad, or a healthy soup, etc. So you can forget those ordinary old lunchboxes. Instead you need hip and sturdy food-on-the-go gadgets. Something that BergHOFF, the Belgian specialist in kitchen and cooking equipment, soon spotted. Together with designer Pieter Roex they developed the Leo-to-go range with 14 products guaranteed to make your lunch much more fun.

Personalized travel mug

Pubmarket! used the Porcelain Travel Mug, that you could personalise for free, for the campaign to put the range on the map. The young generation, aged 20 to 35, was the target group for the predominantly online campaign. The bulk of the campaign was situated around the dedicated landing page ‘pimp your mug for free’. For a period of 4 months, influencers promoted the personalised Leo Travel Mug, supported by the display campaigns and pre-rolls on YouTube. The BergHOFF social-media channels were almost entirely devoted to the pimp-your-mug-for-free theme. For BergHOFF’s international distribution channels, Pubmarket! developed a B2B mailing, focusing on the potential of a personalised Leo Travel Mug as a business or promotional gift.